Mideer, founded in Ningbo, China in 2016, is a world-renowned brand that combines toys, art, games and education. Mideer’s mission is to give families and children worldwide the opportunity to play with our toys.
“Discover, fun, art” is the DNA of mideer. We will do everything we can to encourage children to explore the furthest limits of their imagination, to play the most enjoyable games, and to help them become adults with a passion and aesthetic judgment.
Mideer’s brands include mideer and uncle wood.
Mideer is devoted to achieving the concept ” Good toy is art.” Pay attention to children’s needs, combine art creativity and the world’s diverse cultures, and cultivate children’s multiple intelligences through toys. We respect aesthetics as the highest principle, and our designs are based on children’s psychology and growth.
Mideer combines children’s education with visual arts, develop children’s identifying ability in detail, and improve their understanding of beauty.
Mideer treasures “every single kid”, mideer treats every child like a seed wanting to germinate. At the beginning of the design, we would consider how they can toy promote children’s development, and ensure the product’s safety, non-toxicity and durability with the strictest standards in the production. As we go forward, we ruminate on the question “Is this really helpful to kids?
Before we launch our products, every sample will be analyzed and checked carefully. All products of mideer adopt natural plant dyestuff, printing ink, etc. All have passed the EN71, the European safety standards. We insist on using manual quality inspection to trace back to every detail. Strict QC guards our children to play safely.